Apsis Advertising is a small, deliberate studio that takes its name from the two extreme points of any orbit — periapsis and apoapsis. We build brand systems, run performance media, and ship the content that connects the two. Work measured at both ends, not the middle.
Every engagement starts with a paid, fixed-fee diligence period before any retainer. A real audit of the account, the data, the funnel, and the assumptions the previous team left behind. The output is a written brief that survives a board read-through.
We write a spec sheet for the engagement. Targets, tolerances, channels, creative cadence, decision rights, and the exact line on the P&L we expect to move. Both sides sign it. If we miss it, we say so first — and we say so in writing.
We build the creative system, rebuild the media stack, ship the site, and instrument the measurement. Senior operators run the work — no junior team picks up after the pitch. We ship weekly and review monthly against the signed spec.
Every quarter we audit our own work against the spec we signed. If the engagement is still earning its keep, we keep going. If it isn't, we fix it or we hand it back — and we'll help you find a better fit. We've ended retainers that were still paying us. We'll do it again.
Wordmarks, type, color, motion, and the small details that make a brand worth defending. Built to scale past a single launch and documented to handover quality.
Paid acquisition across Meta, Google, TikTok, Reddit, and the programmatic open web. Optimized against contribution margin and incrementality — not platform ROAS theater.
Marketing sites, headless storefronts, and the occasional internal tool. Modern stack, opinionated taste — built for the operations team that has to live in the CMS after launch.
Original editorial, short-form video, and creator-led work made by the same people who buy media against it. Production and performance under one roof — feedback in days.
Clean ingestion, honest dashboards, and modeling that survives a board meeting. Measurement built as a load-bearing feature of the business — not a quarterly afterthought.
For founders and operators who need senior marketing thinking embedded into the operating cadence — without the cost of a full-time hire. Real authority, real seat at the table. Six-month minimum, output-priced, no permanent overhead.
Two-day, on-site working sessions for in-house teams that need a senior outside read on positioning, media, or measurement. Pricing is fixed, output is a written report.
A nine-figure DTC brand had quietly stopped being profitable on new customers. We rebuilt the paid stack from the creative brief outward, instrumented a clean MMM, and shifted twenty-eight percent of spend off the platform we inherited. First profitable Q4 since 2021.
A multi-hospital system needed to grow specific high-margin service lines without cannibalizing the rest. We rebuilt measurement against patient acquisition cost by service line, retired vanity spend, and shipped a creative system tuned for each market.
A vertical SaaS that read like a competitor's site. We rebuilt naming, identity, narrative, and the marketing site in a single coordinated pass — and rewrote the buyer journey so every page paid back its existence in pipeline. Series C closed two weeks later.
A mid-market industrial OEM with strong product, weak distribution outside the trade-show circuit. We rebuilt the digital stack from the brief outward — search, paid social, account-based programmatic, and a sales-aligned site that finally answered the buyer's actual questions.
Strategy is what you choose not to do. Most agencies forgot the second half.— A note from the masthead · File VI
Apsis Advertising is an independent operating partnership on Perimeter Drive, on the west side of greater Columbus. We were not started to chase a category, a deck, or a round of funding. We were started because the people who built it kept running into the same problem from inside larger agencies: the people closest to the work were the furthest from the decisions.
So the structure is the point. Senior operators stay on the account. Junior staff exist to learn, not to absorb margin. The roster is intentionally small enough that the partners read every report before it ships, and small enough that we turn down more work than we accept.
We're a partnership, not a network. There is no parent company. There are no plans for one. The studio is funded entirely by its own clients, which means we can — and do — fire engagements that aren't working, including our own.
Our practice sits at an unfashionable intersection: media buying that respects engineering, engineering that respects brand, brand that respects the P&L. Each discipline is supposed to make the others better. When it doesn't, that's a problem worth fixing — not papering over with a louder deck.
We've shipped work for venture-backed consumer brands, regional health systems, vertical SaaS platforms, industrial OEMs, a national franchise system, and a small but stubborn list of family businesses we've worked with for the better part of a decade. The thread is operators who care about outcomes more than process — and who'd rather be told the truth quickly than the right thing slowly.
If any of that sounds like a partner you've been looking for, the door is open. If it sounds like a partner you'd avoid, that's useful information too.
A short, specific email goes further than a calendar invite. Tell us what you're trying to do, what's in the way, and when it needs to happen. We answer every inbound within a working day — and we're honest, in writing, when we're not the right fit.